Case Study

Below is all the information I have about my time at my internship. This page provides insight to what the business does, offers and who I worked with the whole summer.

Site Report

I learned while working with April that most of her employees all work from home, they do have office space in their in-person office space but most all prefer to work from home. The business drives for organic growth with expert SEO strategies. they work with website optimization to content and local SEO and help businesses boost visibility and attract qualified leads. They wish to empower businesses to grow and succeed in the ever-changing digital world. They're based in Pittsburgh, and proud to help local and national brands build a strong online presence. They understand the challenges businesses face, and are here to help with personalized, result-driven marketing solutions. They are here to help with personalized copywriting and eye-catching graphic design to expert SEO strategies and seamless web development project management.

Examples of Ads 

Below are two types of posts we do to advertise the business. I was only able to really get two as I had no access to get more. Both examples that are below are ones I worked on for the month of July to get health care businesses interested in what we could do for their business. 

Site Services

Do It with You – Consulting

With our “Do It With You” program, you’ll get two monthly meetings where we work through your playbook together. You’ll complete the tasks, and we will guide you every step of the way. Remember, we’re here to help you succeed! If you’d prefer more hands-on support, you can always upgrade to a subscription plan. This includes unlimited email support, pay-per-hour consulting, and a personalized marketing strategy personalized to meet your goals. - Straight from Dr. Mom website

Do It for You – Subscription

Let our team of experts manage your entire marketing department. We’ll create personalized content with eye-catching graphics, offer comprehensive website services including SEO, develop and manage paid ad campaigns, oversee account management, and expand your contact lists by integrating systems with a strong marketing strategy. The services offered will vary depending on the tier of the program you choose. - Straight from Dr. Mom website

Do It Yourself – Membership

Access Dr. Mom’s library and enjoy a 10% discount on the DMDM Platform. If you need to connect more than four social accounts, please reach out for a personalized quote. For extra support, you can always opt for pay-per-hour consulting with our experts. - Straight from Dr. Mom website

Below are the two schedules used by the company to keep track on how and when to get things done by.

Site Brochures 

Below are the two PDFs I was given when creating the September Social Media Posts that my supervisor gives to her clients that give them the full understanding of what they do or can do for them. Included in the PDFs are some prices for the service options in our web services. 

Our Strategy 

 

At Dr. Mom Digital Marketing Group, we believe in a systematic and science-based approach to digital marketing. Our personalized strategies are designed to optimize your marketing efforts, ensuring maximum impact and growth for your business. Here’s our science:

Roadmap to Success: Macro-Level Strategy

Our six-month strategy ensures we build, measure, and refine your digital presence:

 

  1. Month 1: Define KPIs, onboard, and configure your accounts.
  2. Month 2: Deploy strategies for content, SEO, and engagement.
  3. Month 3: Introduce new content strategies (like email marketing) while continuing to measure and engage.
  4. Months 4-5: Refine your content and SEO for maximum results.
  5. Month 6: Deliver final reporting and a plan for growth while maintaining a strong contact list

 

(All straight from Expert SEO Strategies In Pittsburgh, PA | Dr. Mom Digital Marketing )

My Supervisor's History

Let me introduce you to April, the founder of Dr. Mom Digital Marketing. She is a working woman, PhD graduate, leader, innovator, researcher, publisher, inspiring author, and wife. However, her most important title will always be “Mom”. 

April has spent over ten years working with thought leaders while earning four different college degrees. This extensive experience allows her and her team, to be the best partner for your business in promoting what you love. She specializes in the health, wellness, medical, and insurance spaces, but her expertise can benefit almost any type of business.
The DMDM Group has been highly successful in assisting service providers in generating leads and filling gaps in their schedules through targeted marketing campaigns.

Digital marketing, for April, is a blend of science and art. Her experience in elevating and managing several corporate projects and various volunteer work has provided her with a well-rounded skill set. She loves helping business owners share their passions with the world through the lens of digital marketing.

Once April discovered that she could help others chase their dreams, she became truly excited about this venture. This led her to start her own company, Dr. Mom Digital Marketing. She has decided to use this platform to support and connect with others, and she is grateful for the opportunity to walk this journey with you. 

 

(Copied straight from Our Backstory | Dr. Mom Digital Marketing )

April my internship supervisor is the CEO of the company; she makes sure everything is running smoothly along with has the duty to get her message of her business out there to others so that she may help them in their journey as a business. She assigns projects, has daily meetings with clients or potential clients, and so much more. She solely started this company after leaving the corporate America so that she could help other businesses. 

Site Monitoring's

My internship site used both SharePoint and the progress board Monday to help organize and monitor all their projects and assignments. On these sites you can live track all open projects and boards as they are being worked on and can update anyone easily with how the work is coming along or if there are any problems or questions concerning any open projects. 

 

During the time things are worked on you may either go into the office and clock in or keep daily logs for the number of hours you work on said project or how long you worked during the day on multiple project boards. At the end of each week, you would send your logs of your hours to April, and she will get you compensated for your work. 

 

Each project opened is assigned out by the CEO April herself to who is best suited for the job. They are evaluated by position and what they do in the company. I was unfortunately not told how they monitor their budgets as she kept that from me considering I was working as an unpaid intern for her business.